Episode 012 with Bob Kendall

[00:00:00] Bob: But you can't polish a turd that much but I marketplace probably speaks for itself I've listened to a lot of podcasts that I make it about 5 minutes and 26 seconds into and I'm like yep it hurts my ears

[00:00:13] Jacob: I'm in the car and there's like six

[00:00:16] Bob: People there so I mean so they're invested they're doing it and I have matters Beckett so many of you have heard podcast yeah I just did my first my first three-person well okay so there

[00:00:29] Jacob: Was one time where I did a foreperson but it was at the very beginning and I was very kind of casual like dipping my toes in and it was just one for way yeah every way yes yeah you got it you know you got to do the little foreplay before you go all the way in but so I did the first three one just me and two DJ's and I was like okay this is cool it set up I like scooted this whole table out here and headed up the way it

[00:00:50] Bob: Was two of their mics were like looped into the same track when I went to edit it and one of them was way farther away from the mic than the other one so I'm just like and it's it sounds totally fine nobody would really care but you know it's something that I want to challenge myself to improve and in work

[00:01:05] Jacob: On my audio engineering you know I want to I want to like have little stuff like that I didn't expect have to come up and then still try to make it sound the best that I can you know right so you so you can actually isolate one voice and like increase the volume on it or yeah but the way that I had did it pretty much pasted it like it was done it was already the waveform and so I can't just separate it when they're both talking so what I would do is that would just follow along and I listen to it and I would kind of draw along when one guy's talking I make it louder one guy's not talking you know so it's a little tedious but it's kind of one of those things where it's these learning experiences like oh you should have done better you should have it set up a little bit better and this would have been easy for you bro so it's not like punishment it's enjoyable cuz I like to know dude it's the journey

[00:01:49] Jacob: Yeah it's the journey I mean that's what that's the bit of advice I'll never forget from you is when you told me in the store when you're asking about your senior speech yeah you told me everyone forgets to enjoy the journey and that plays an eye and I'm not kidding I'm not over exaggerating I bet I bet that plays in my mind once a week minimum that's the impact if I

[00:02:10] Bob: Enjoyed it because I will have all

[00:02:13] Jacob: Always been very motivated so I've always feel like I'm moving towards the next thing and I say this a lot I'm always like hey you know when we're young we want to be 16 then we want to be 18 mm-hm and then we want to be 21 and then all of a sudden I'm like 26 I'm

[00:02:28] Bob: Like whoa yeah slow down like yeah and and you were you were pushing so hard to hit these milestones and then you passed the milestones and you're like wait a second there was a lot of time there that I should have probably just been living in the present yeah I forgot to check out those roses man oh the typical

[00:02:45] Jacob: It's funny the old cliche sayings you know that I remember there was one that you said to me that I always I actually always remember I think I said it in a couple of podcasts already was you can't win a lottery if you don't buy a lottery ticket yeah you told me that it could have been the same conversation which would be super dope too but we you see so Bob is it Kendall or Ken doll how do you say your last name Kendall okay so we met at fuel munition you were the buyer what was your job title technically I was men's buyer MIT men's buyer but I did everything from merchandising to buying to a lot of

[00:03:19] Bob: The data analytics and stuff like that so which is kind of like a new his face that I it was like a nice thing of a smaller business yeah I was able to wear many hats learn many things how many stores did it was fuel munition they changed an empty munition but it was how many stores you remember eight stores hey stores yeah and I remember you were the one who would like drop by drop off shipment see how the employees are doing come hang out like you would come it's it that's why I was excited I texted you the other day and I don't even think I said hey what's up man I was just like hey bro podcast like you're like what's up how are ya let's

[00:03:52] Jacob: Do this yeah well because every time that we would get together like you it you would come down just to check on the store whatever and I think we would end up just talking and you know sometimes it would be a little dead and we would end up just talking for two hours and stuff talking about life you dude you're an intellectual I always feel like I have a lot to learn from you so it's cool to have you on the podcast and introduce you to people who may listen so if you want to give a lowdown of who you are and where you're at that's a pretty deep question actually really yeah do you know the one I didn't who am i yes what is well man there's a lot of substance there but I've had a lot I've genuinely been able to experience a lot of things I spent many years in the apparel industry that was always my passion and

[00:04:35] Bob: My that contributing in a way where people get to express themselves by wearing something it's a staple in all of our lives it's something that maybe some people don't think about but it's something that visually I feel like is a larger impact than a lot of people really give weight to and

[00:04:56] Jacob: Being able to follow trends and talk to

[00:05:02] Bob: People and genuinely see how the things

[00:05:04] Jacob: People wore affected their lives was

[00:05:08] Bob: Something that we always felt I always felt that if I could make if I could make you happy just the experience and coming in the store whether you bought anything or not that the success was going to be a byproduct and just giving people a place to come and feel better about themselves on the way out the door was really the ultimate goal your

[00:05:27] Jacob: Personnel be yes it comes across very well yeah definitely so you worked in the apparel industry and that's definitely when we met and you were how old were you when he like first started with yeah definitely 16 do you remember like your first like I just imagine you probably have some sort of like hustle story of how you got into your first job well so actually I did I made all the

[00:05:48] Bob: Mistakes so I showed up to the interview and a baseball cap and jeans oh man and in all fairness I was coming straight from school and I'd convinced the owner to give me a shot to give me an interview I called probably 25 plus times to the corporate office and it would just kept going to voicemail and when we I don't know if you remember they built this in our nice little mall that we have over there in Kelso they built this wall around it's actually had multiple misspellings which is kind of funny but they built this wall around like coming soon fuel and everyone is up in arms like that's where they wanted to work like that was the cool thing to do was to work at the low top of the loop I was like 13 or 14 when it first opened so

[00:06:35] Jacob: I was like freshly 16 and I

[00:06:38] Bob: I knew that's what I wanted to do I wanted to work at the other local board shop actually the boardroom for

[00:06:45] Jacob: Many years and I'd gone in there and probably bugged but the guys who worked there to the point of where they're like yeah sure we'll hire you whenever we hire sure whatever here to take a free poster and get out of here and he actually hired his wife and I remember just being devastated like oh my gosh this was like picking favorites me she sucks yeah come on dude what she know and so I got this opportunity and I turned in my resume and the Moloch everyone did and then I just kept calling and calling and I think that they picked up the phone by accident and the lady's like oh uh okay yeah what works for an interview and I guess that'll work and so I got there and she said the reason she hired me is because I was engaged I leaned forward I listened I did things that you know so it came down to like kind of the social skills of like him seeing that I really wanted this and the owner used to tell everyone this story constantly when

[00:07:39] Bob: I when I was his buyer that the first day he actually told his wife to let me go I was very quiet I was very introverted way after all this you're quiet and I calling the Moga I'm like I'm shy developed it all I wasn't motivated but I've also like I was also very introverted like I didn't feel like I really needed to fit in with anybody in high school like then I was just kind of me I was very quiet I absorbed his because you were like a you were a skateboarder for sure right but you kind of did just float along I guess you weren't like a skateboard clique or what I've always been me I mean I never felt like I really needed to fit into one slot like I feel like you get one shot at this life thing like and a lot of people are so worried about I can't try

[00:08:22] Bob: This or I can't go out for this or I can't do this and not that I'm perfect and not that I didn't fall into some of those some of those things in my life but I always kind of wanted to just try new things like I joined the football team when I was a sophomore in high school and I got the crap kicked out of me but I stuck with it all season

[00:08:38] Jacob: But um and realize that was not for me but I wanted to give it a shot you know what I mean I wanted to get out there and actually experience what this really was and why it why all the hype and I like to I like to go into things and I a couple practices in the coaches like have you even ever watched a professional football game I'm like well you know I watch the Super Bowl and in the commercials our cynic right I am every conversation so did you so you just got whomped the first you remember what position you played tight end okay dude what can you explain what tight end is real quick oh no not even a little bit no I was

[00:09:16] Bob: Gonna I would say kind of confident but I was they got it's okay to be like I don't know I was gonna ask no it looked like that guy got tackled the least and so that I was like that looks like the position for me when creators want to play football on tractors what you play football I'm just trying it out I mean that's kind of who we are though that's I definitely like that about you as just trying new things and you're just that's what Shaylee said when she I told her that you coming over today and she was like oh yeah he's such a good he's very well driven and he's always trying new

[00:09:43] Jacob: Things entrepreneur wise and I'm like yes that's so true so there's the

[00:09:48] Bob: Store at the mall yes it distorts so I got hired ok owner wanted to fire me and as his wife's like no he's such a nice guy he won't steal from us at least so I had that's the soy at back dog bar yeah so um turned out when they

[00:10:02] Jacob: Brought me in the first day they're like pass out raffle tickets we really don't think you're gonna you know like he gave me pretty much the crummy like oh go clean the bathroom too before you pass out raffle it's a kills no sign it do but I have my foot in the door I was like I'm in the bathrooms whatever I

[00:10:20] Bob: Wouldn't clean the bathrooms probably the best bathrooms ever looked I handed out those raffle tickets until my hands were orange and then I hit the sales floor cuz I knew that was where I could where I could actually continue to grow and I became the top selling salesperson in the first two months I worked easily quickly what location did

[00:10:38] Jacob: Then this was the legation Kelso yeah yeah me and Craig Marshall oh man that sounds membersí Marsh yeah I went to our long I mean the name totally sounds to me I may put a face to it but so ok so that's so dope so you work there how many years I'm wondering to think of like around it when it was when

[00:10:58] Bob: I would have been there so I graduated 2010 and I worked at PacSun was my first job when it was the day I turn 16 and then I'd worked there for tax on first well so the

[00:11:12] Jacob: Manager of munition who actually like

[00:11:15] Bob: Sniped me from PacSun so okay so my pack sons story I started out from PacSun what I would do is I was also a mall rat and I was in a position in my life like as much as I thought it was so cool to work at PacSun I was also in this like weird position at home where I needed a

[00:11:30] Jacob: Job I was like starting to like things are I'm on my own you know I need money yeah and so I luckily I had the brains

[00:11:37] Bob: To like why don't I do something that I like and so I went to PacSun and I would

[00:11:41] Jacob: Go in there and I'd set my skateboard in my in my backpack outside and I would check on my resume you know I got to the point where I was just joking and I was annoying and like they had come in and she's like we're not hiring you know we're not hiring yeah Jake and whatever but so what I did though to keep proving

[00:11:56] Bob: Myself I hope that I'm not like miss remembering this and thinking that I'm way cooler than I am I always forget that but a whatever Matt for man right make yourself sound cooler because nobody else can tell them but it's a podcast in my hometown that I still live in hilarious I can't lie but no anyway so what I would do is I would put my bag outside and then I would go convince one of the managers to let me sell to a customer to prove it so that was my calling a ton of times and

[00:12:28] Jacob: So I'm like no I trust me like I would and I wouldn't say anything obviously like off the wall or I wouldn't be a jackass of course but I would just go talk to people because I like I like learning about people and I like I genuinely enjoyed you know I have always complimented people on their attire because I generally enjoy when other people are wearing something it's just like hey you get it like I know that you feel that on the inside and you kind of want to express it on the outside a little bit this is my winking at you and me winking at you as saying like hey man or we like those shoes it's just yeah it's great I really like it's just like this little wink you know kind of you know bike riders have their wave and gee people have their little it's a Jeep thing it just seems like that to me anyway but em so it was really natural and I enjoyed doing it I enjoyed selling and worked there for a year and met Shaylee hit on her a lot

[00:13:15] Bob: And I got sniped it was like offered better it was probably like a twelve centuries or something but I was like this is moving up it's moving up so I want to say that we might have like I don't know if it was just on paper we called assistant manager something maybe for fuel okay I don't know if we even had assistant manager position I say it was a smaller company but hey my resume says the system and Rik's I did system had your stuff that's the show right is that kind of funny how we have to just we're like I don't know I did these things and they're like oh that means this you're like we say so yeah I know all about it I own my own business and a lot of people look at that oh you're the owner oh so you did nothing

[00:14:02] Jacob: It's like using tele to narrow it all down well no one's there to vouch for you at that point yeah they're like okay yeah cool sure all right okay well okay

[00:14:10] Bob: So it's giving forward owning own business so we met through munition I had worked there for a little bit we had become like kind of friends whatever and then time moved on a few years and then you opened up to cutting-edge mm-hmm you want to talk about that well I'm sure you remember the day that I gave my notice that I tell me all about it so I'd been a buyer the sales floor had

[00:14:35] Jacob: Really taught me like social skills

[00:14:37] Bob: Right which I think which is the part that I was getting too but I was taking way too long to get to the this the sales floor was good because it was that trial and error of what if I what if I stick my foot in my mouth and what I mean what whatever I learned from that I move on and I see what works with people and the same with you let me try to sell to someone let me try a lot of people can't ever cross that barrier mm-hm and I think that's a really important thing for to just do things right

[00:15:03] Jacob: Just experience things here they're not all gonna be good things but you can take them as learning experiences you can turn them into good things you hear a lot of famous people say that all the time that my mistakes are no longer

[00:15:17] Bob: Mistakes if I learn from them and we have that power and a lot of people may not ever get there but it's something that I keep in my mind all the time like I'm gonna make mistakes I either own them and learn from them or I let them tear me down right I think

[00:15:33] Jacob: We get stopped with I'm introvert like you just said like you're kind of shy right what I like so I'm shy that called me silent bob high school oh that's hilarious actually oh that's not right layers I'm sorry

[00:15:46] Bob: Just give me the look

[00:15:49] Jacob: But it is funny because we something

[00:15:52] Bob: That I had to deal with my depression was something it seems so obvious and you don't just a sentence of like you can get better we sometimes we're like well I'm depressed you understand or I'm this in your Center I'm shine you understand I'm introvert you don't understand and we leave it at that and we sit with that and we can't fight who we are of course we have to like bring that with us and everything that we do but a lot of a lot of your life is on the other side of the things that terrify you and so yeah exactly and you have to

[00:16:23] Jacob: Fight back and even fighting back to me is even you know like you know not just depression or anxiety or you're feeling sad it's I wonder what this life could be like I wonder it you were like I wonder if I could work here like that could be a crazy place to work I'm pretty shy but like I bet I could do that pretty good so you have this itch you have no idea how to do any of that crap you don't know anything about that but you're like you have this one thing that's all you had to follow wasn't that one intuition of like dude just call him well 25 intuitions of dude just call him again but just going for it and pushing past like the you know the introverted Ness you know for me I think a lot of my pushing out of introverted

[00:17:03] Bob: Miss was a survival technique but I mean it shaped me into Who I am I mean it's absolutely like I have one of the most chameleon personalities and I used to you know think that I was like changing Who I am and not being authentic when I was talking to certain people used to make me a little sad I was like I don't know who I am Mike I'm always kind of acting a little different around other people but it's because you know when you grow up in these environments and you grow up like thrown to the wolves and even the exciting things of like you're 15 or 16

[00:17:34] Jacob: And you're interacting with a new type of person multiple times it's you're like oh here's a grandma right here and then right behind that grandma is some kid who's 16 and he's got 4 bucks he's going to get sticker but you wanted you want to treat him with respect to because he's looking up to you know like just because grandma has the most money in front of him doesn't mean that you're not gonna equally learn something from selling to this kid so well and communicating with people I think that we get it we get it twisted like that grandma needs something different then and I can supply that to her without

[00:18:03] Bob: Losing Who I am like yeah social skills

[00:18:07] Jacob: Are really I feel my opinion continues to be that social skills are the most important the skill to develop for

[00:18:16] Bob: Everyone right because you can and you can do a lot about what's in here but and you can do almost nothing about what's out here but the more you develop this the more you elevate what's inside yeah and your heart it tends to make things better on the outside yeah start here if you work on this if you continue that to elevate this and to and I think social skills is a big part of that and helps you pull out of it working retail was

[00:18:43] Jacob: Was a great thing for me in my life because it really taught me a lot about you know assessing the situation and being able to get make that person's life a little bit better if you could

[00:18:55] Bob: It's kind of that service right like you know is that word is sometimes taken away with let's say religion for in my head anyway sure like be of service um but

[00:19:06] Jacob: Taking that word back a little bit it is you know you're like I'm introvert in what I really want us to stay in the back room and just text my best friend but what's got what's gonna be great is if I gives us the in it's easy and it's in its what's scary is

[00:19:20] Bob: Outside right what's scary is that person you're like what if they're mean to me what if I suck at selling it's all these things yeah what if they

[00:19:31] Jacob: Open it up so let's just switch spaces what do you think about aliens yeah well okay so we were just talking about your company though so jumping from yeah so which I know nothing about okay but I knew that I had always wanted to do something myself and I really thoroughly enjoyed apparel I could see the writing on the wall 2008

[00:19:58] Bob: Happened and the market collapse well so

[00:20:02] Jacob: I remember this very distinctly we came in and we had a meeting that day and I think there was even a newspaper sitting there again maybe I'm mister presenting the facts but this is I'll give you the blow-by-blow of what is great yeah that's Helen and the newspaper sitting there with the article of the stock market and all this stuff right and I remember the owner saying cancel every pretty book we have this is the worst thing that ever happened like just total panic did you follow like stocks in money and that sort of thing like was that just like I don't know much about this vaguely okay vaguely a little bit yeah and enough to know that we had like our own kind of

[00:20:45] Bob: Ecosystem in our own like economy and if we panicked and if we cancelled every pre-booked and that was a self-fulfilling prophecy I knew that

[00:20:55] Jacob: That was the my judgment told me that that was that what was gonna happen and sure enough I mean three months later they pull me in and like hey look I told you we're way down in sales and I'm like

[00:21:07] Bob: Well we could sell everything in the store tomorrow that we'd still be 30% down I mean that this is a self-fulfilling you cancelled all our new stock coming in and then you wonder it and then you wonder why our sales are down I think that I think that they took this kind of overall and I think a lot of people do this oh my god who's

[00:21:29] Jacob: President oh my god whose Supreme Court

[00:21:32] Bob: Justice oh my and they forget that

[00:21:34] Jacob: Really like yes that stuff matters sure

[00:21:37] Bob: But we forget to really look inside and be like what's gonna affect me directly what if I can't do anything about that genuinely if I'm not gonna stop if I'm not gonna derail everything and dedicate my life to focusing on that one problem or what I first see is a

[00:21:55] Jacob: Problem then I really again need to go inwards and say how can I continue to make my situation better what can what

[00:22:02] Bob: Can we do in a reasonable way cancelling all of our stock coming in obvious was not he has not the correct it just means he don't get more stock so anyway it seems pretty basic math to me and I

[00:22:16] Jacob: Did at the time but everyone has their motives everyone has their you know yeah

[00:22:20] Bob: I mean yeah there could have been so much more than well so I felt when I when I had the opportunity to come back and manage the store I had not ever had

[00:22:27] Jacob: The official title of manager and I wanted I really wanted the opportunity to come back and show them that we could do better right so I don't know if you remember but I mean we were within the first 30 days and it grew up like 40 percent yeah cuz you came back as just a location over this door just the basics yeah I'm dumb enough to know that if any

[00:22:49] Bob: Other human being can do anything that I can do it right think of this that and and that's and that's kind of how I've always viewed things is that if anybody else can do it I am also a human being I also have the same potential to do this thing and doesn't mean I'm gonna dedicate as much time and effort and whatever and succeed in that area possibly not but if they can do it I can do it yeah it always made you a good salesperson too because I was I always

[00:23:17] Jacob: Loved you know I thought I was hotshot

[00:23:20] Bob: You know so it's funny I always I always say I was catching myself saying that I'm not competitive because I never played organized sports I wasn't ever like sports like it was skateboarding like I don't care what you're doing I just want to do the nicest kickflip everyone listen to my music in my headphones you know I was never competitive with much but I think as we're talking like watching you sell or like watching the way that you're like just watch and you just would go do this

[00:23:43] Jacob: Thing you know like you come through and I don't remember exactly what I feel like you'd probably like retrained a few of us in some sort of way it's like just by coming in it took a lot of trial and error man that did that didn't come naturally to me that took years and years of being out on the floor and seeing what worked and seeing what and I was genuine time I see product and that by the time I see it you're natural right yeah and you'll see the final

[00:24:07] Bob: Right so you're polishing LeBron Tamiya but that's the thing is also being passionate about the product is that was a huge thing that I learned from you that I always pass on to anybody in retail that I know you know young kids in any advice is learn about the product because not only does it make you love it the more it makes you be able to explain it to the customer it makes you be able to know what you're selling them like if

[00:24:31] Jacob: They if they happen to not kill animals and you know this person looks like they care about that sort of thing it's something that you're gonna mention you know it's not meant to be I'm no way on know yeah craft right hone your craft right and I don't know why I went to killing animals I just want to read I can't just do the ship they're like yeah bro I don't know I was

[00:24:52] Bob: Thinking of like Toms where they donate

[00:24:53] Jacob: Yeah I think like that's genuinely great when people would come in to buy Tom's it's like I honestly want to sell you Tom's because I think they're awesome you know I think what they stand for is awesome and so you learn more about them I think Tom's fundamentally changed the way that Tom's businesses like Tom's actually fundamentally changed the way that at least the consumer that was within their demographic the purchased because it made them conscious of what they were buying it masked an additional question yeah and it was a question of is what I'm doing I'm creating a bigger

[00:25:24] Bob: Impact than myself and I think that that's a hard question to turn off I think that once a consumer goes there

[00:25:32] Jacob: That they that they continue to ask themselves whether or not that drives to all of their purchasing decisions at least in our niche I think that it caused people to ask additional questions about you know I love Nike shoes but our kids are our kids really stitching them in some warehouse somewhere and yeah that's what I'm doing

[00:25:53] Bob: Enabling that or is what I'm doing yeah everybody into something theater these are things that it's like yeah once you learn that information you can't really just pretend to not know it and it's you

[00:26:03] Jacob: Know it does feel good saying you know there's something that I just learned about and I could do a little bit you know for example Shaylee brings metal straws everywhere that we go and she's like I know it's not much but it's a couple less plastic straws that are being used seems like plastic isn't super great for the world so I like how I get my paper straw on a giant plastic cup though that always in a disarray it's what's happening but they're like we're just doing the effort and we're like but the point the thematic of what you doing and so you had the business cutting edge yeah

[00:26:36] Bob: Now that was cool what kind of

[00:26:38] Jacob: Let's so anybody who doesn't know any

[00:26:41] Bob: Listeners who weren't familiar let's tell what kind of clothing that we sold that munition and then I cutting it action sports lifestyle apparel footwear accessories kind of demographic was like

[00:26:51] Jacob: That 18 mm more like probably 13 to

[00:26:56] Bob: Early 20s right yeah I'd say so you know it wasn't all skateboarding necessarily along has a lifestyle yeah

[00:27:06] Jacob: And when I branched off to cutting edge

[00:27:08] Bob: I wanted to explore more like the you know it was something new and exciting to me I could do whatever I wanted with it I could bring in whatever brand I wanted so I tried some like MMA

[00:27:21] Jacob: Some lifestyle some we actually did very very well with our high-end denim yeah that was very trendy well yeah that was at that point it's kind of funny now because I'm not sure if they're as trendy there might just be a whole demographic that I'll see ya but because

[00:27:35] Bob: I'm not into the retail world now but hey that was as far as styles ago

[00:27:40] Jacob: You definitely have that lockdown in our town style too yeah around here you know that was definitely you know well we were able to hone in on things I'd worked in this

[00:27:50] Bob: Specific area for so long that I was

[00:27:54] Jacob: Lucky enough to have a lot of knowledge about what people are coming and looking for and so branching off and sir yeah I had no idea if anybody was ever gonna walk through my doors and I'm I don't think there's been anything in my life besides probably having my children that has made me physically shake but I remember the first person that came in and bought something and it could have been because we pulled an all-nighter to get open to but the first person that bought something I physically was like my hands were shaking that's what it was with that it was yeah it was a beanie yes yeah I setup I had no hat

[00:28:29] Bob: Display so last minute I brought in an artificial Christmas tree and said all my hats around and everyone thought was genius because it was the holidays so everyone called it yeah I had a plan to get in the window you could see it in that yeah people is yeah I loved I loved

[00:28:44] Jacob: The displays their I remember it was always cool to like redo the displays and then we would send him out to you guys and send him to the other stores I could the other stores would send display ideas around and it was always really cool to it my favorite part of the job was merchandising absolutely I whether I own

[00:29:00] Bob: My own business or whether it was fuel when it what and even in buying what in buying what I do is I would ask the vendor for like three catalogs I would have one catalogue that I would just cut every picture of the items out and I would lay it all out on the table and I'd merchandise per month what matched what and what looked good with what and put outfits together and and put together display ideas and I've never been very I feel like I've got a

[00:29:27] Jacob: Lot of artistic thoughts but actually pulling them out of my body and putting onto anything right is like something

[00:29:36] Bob: That maybe I never exercised enough it feels very foreign to me it'd be like me trying to sit here and write a sentence in Spanish it's not gonna happen it's not gonna be legible okay so but in my mind I was always very good at putting things together having clear concise any brand I've ever worked with where I like I really love the

[00:30:00] Jacob: Creative behind apparel I love the creative I love the I love the idea of being able to put something together that appeals to people and that and

[00:30:13] Bob: That yeah dude me too that's

[00:30:18] Jacob: Exactly how I am it's cool when you finally find some outlet to like you probably were never expecting when you're this introverted guy who's just calling a much time to get this cool job you think you never expected to realize that you're like oh this is a creative outlet for me you know I know all humans have to me I think all humans have I wanted it pretty cool I wanted to sell

[00:30:39] Bob: Skate right and then when I got into the mic wait this clothing stuff is pretty awesome and then when I when I went to Vegas to the trade shows it was like game over the first trade show I ever went to was in Hood River and I remember they asked me and I used to ice I'd skip school or I would I had a job at the hospital I'd skip that I would if the owners were coming I was going to be at the store whether I was scheduled or not I was gonna load the stock in I was gonna talk you smoothies in front of them yeah like and because I knew that this just out of an

[00:31:11] Jacob: Entrepreneur that's what I wanted to do

[00:31:12] Bob: Right and I remember the first trade show they asked me to go to they just asked me to come as a guest and kind of see if I wanted to do this and the first we sat down and looked at etnies shoes we Brad knees

[00:31:26] Jacob: Yes I did we sat down we looked at

[00:31:29] Bob: NIEHS shoes and I smell something when I think of anything just because I walked in the rain with just like dirty ed knees are so lucky that everybody had like you say anything I'm just like I smell with that music so I looked down

[00:31:45] Jacob: And I literally was looking at Footwear I had a Sharpie in my hand and was marking in a catalogue what I thought would sell and I'm like this is what I'm going to do with the rest of my life epik like hand me shoes and ask me if

[00:32:01] Bob: They're cool like that and then and I'll

[00:32:04] Jacob: Give you my opinion and then the longer I got into it the more excited I was because I realized my opinion didn't matter that it really was that it really

[00:32:15] Bob: Was more about the marketplace right

[00:32:18] Jacob: And learning what people saw and why they saw it but that in a way that they didn't even realize was going on right it kind of changes your

[00:32:29] Bob: Reality a little I mean that's intense but it changes the way when you walk around at the mall you see things in a different sense than shoppers do yeah absolutely trying to get inside consumers heads is um was exciting and it changed every day every day there was something new every day there was something different and we didn't stay on one idea or one

[00:32:50] Jacob: Concept or one thing too long because the marketplace is so fast we were always six months ahead at least where I was looking at new things we were always and it's funny because all these brands obviously communicator I'll go off the same stuff because one year they'd all have plaid or one year they'd all have you know and so I was exciting to see like things change and ideas come around that you're like no way well that and sure enough you start selling it you couldn't get enough of it you know what I mean like it was I mean ok so what do you think about some of the it's hard to not see some of the trends from the younger kids because I've followed trends I enjoy a lot of trends I'm just I'm a fan of pop culture I think I think humans in what we do with culture and in fashion especially is the most cool thing like it's just

[00:33:34] Bob: I'm obsessed with it but I do notice

[00:33:37] Jacob: That you know when I get a little more lately for example less on social media a little less connected from a lot of the music I've been DJing a lot less I

[00:33:46] Bob: Don't really watch much TV I'm just getting disconnected so I feel like I'm starting to see some of the trends from the outside maybe I'm on the back half of them or I'm not really following them as much it made me that's just getting older really that's like a fashionable dude but um do you the

[00:34:02] Jacob: Trends the trends are cool to see yeah do you see anything that's like way different now because now we have technology we have less of the human eye now we have more of the decisions being made by a lot of this stuff I fear that is probably a lot less artistic decisions and more like oh kids from this rural area like this based off these statistics that we pulled from their Instagram algorithms you know what

[00:34:27] Bob: I mean so much more insight yeah with

[00:34:30] Jacob: Social media than there was I mean it was MySpace back in our day and no one had really computed like put that together in a way that made any sense to anybody other than it was just random stuff being thrown at the wall and you can't do anything with that information now you we can't have a conversation and not see six ads about it when I get on Facebook oh my you know it so it they have it so computed

[00:34:54] Bob: And so it's a different landscape

[00:34:56] Jacob: And sure and Instagram influencer could come on tomorrow and set a trend I mean it's so much different than like them looking out for so long and I think that's why you started seeing big companies do things like quick releases or drops or they realized our window to react to these things is so much smaller and it's they need to be able to

[00:35:18] Bob: Jump on something right now versus something used to happen in Europe and then it's slowly trickled over to East Coast and then it slowly trickled over to California and then it slowly trickled back up to us yeah and I don't think it's that way anymore because now someone can mass be like hey check out these kicks on Instagram and it gets so many likes that all the shoe companies are probably like oh crap right like oh we need a rest were Gaia Sheen like yeah I mean that's how it is I mean there's probably crazy amounts of companies now that their job they probably have let's say giant office buildings it's just people surfing the internet waiting for trends to hit so they're the first ones to hit or even to influence trends influence when I was sir so when I when I shut down my our stores when the writing was on the wall kind of for BC malls that consumers kind

[00:36:08] Bob: Of changed the way they shopped and they and did things one of the first things I did was besides going out and get my real estate license and trying to figure out where I wanted to go and experience and a totally shift gears into something new and different and diversify myself a little bit I felt like I was so honed in on this one thing that was my passion and my goal and I wanted to make sure that I wasn't missing anything in a way that was still responsible and still true to myself but I started sales reppin for Solon which was is like a tattoo artist I forgot about that actually so that was cool mm-hmm and man that I got to experience some really cool things it just happenstance the sales manager at the time calls me like it was like 10:30 on a Monday night and he's like dude third flight just got canceled I need you to go pitch this brand to Amazon and Jimmy's tomorrow

[00:37:04] Jacob: Okay tomorrow morning like 6:00 a. m. and I'm like yep of course I remember right I like no thought no I had no idea who's gonna watch the kids Jackie had a job I knew she was gonna have to call him sick and you she wasn't gonna like that but I went yeah of course of course yeah absolutely I'm there you know but I

[00:37:22] Bob: Would have dragged my child into the Amazon buyers office before I was said yeah hold him please yeah there's an iPad dude like Joe please right if you have an HD 510 so I was like yes

[00:37:37] Jacob: Absolutely and I went up there I'd never even seen the line they'd been testing all this they've done all this market research about that where they wanted to go and who they wanted their customer to be and he's like so I stayed on the phone with him into like 2:30 a. m. you know what I mean like he's just trying to run me through all this stuff he's like dude good luck I can't get there but I have these meetings they're valuable meanings we can't blow him off so good luck and I

[00:38:02] Bob: Remember showing up to Amazon and just being like this is next level like again this is what I want to do with my life yeah how have I put myself here somehow right just the energy and the like and I don't know that I would share the same views as everyone worse there or anything like that but like just the just the overall culture of like where I had seen retail

[00:38:30] Jacob: Come from mm-hmm when I walked in I'm

[00:38:32] Bob: Like this is where retail is going all

[00:38:35] Jacob: Right and it like instantly was like this nostalgic like especially from a small here's the ship to I'd fallen off the ship I'd been floating around floating in the ocean kind of like getting sunny and growing a beard and then all of a sudden I'm like well losing a couple Wilson's along the way and all sort of like wait here's

[00:38:58] Bob: What's next right that the cruise ship comes to comes to pick you up right yeah

[00:39:06] Jacob: So how did that go you know be mindful of not disclosing any information but no it went awesome I remember staying in the room and I was like hey uh and I mean I have to be

[00:39:17] Bob: Myself of course that and what other option is there I was like hey so if I

[00:39:22] Jacob: Look excited about this line it's

[00:39:26] Bob: Because I am I've never seen it either so let's do this oh okay yeah I'm like I know the brand I know the culture I had all the stats you know a lot of these big like Amazon zoomies they looked now they're looking for what kind of how many people can you draw on our store how many how much traffic can you draw to our site what's your online following I know that that's a big change from like back to the day that okay what's cool what's funny what's yeah what so or like what like his Corey

[00:39:55] Jacob: Duffel shredding it what's he wearing yeah you know what I mean that's how it was for me fashion was influenced not by that stuff but it was by like whoever is killing it the most that's who I'm gonna wear that like it ya know exactly and this was very much like look

[00:40:08] Bob: We're doing we have this many views we have this many followers we have this many and Amazon was all over it and was like yeah absolutely let's do this and it with it was just very cool like I remember I asked the buyer if he wanted to go get lunch after that after the meeting I'm like dude let's go grab something to eat like I'd love to pick your brain about this and he didn't have to I mean they had like you

[00:40:29] Jacob: Okay 30 minutes now and at 30 minutes they're like hard stop I mean Zach he's in movies like these reality TV shows level it's like yep and um and he's like he's like yeah I'm like you guys probably have a couple places to eat here right and he just yeah you can see that building out the window okay he's like yeah we own that building too he's like see this building out the other window is a gabion that one too and I think they own like two or three more now but it was so next level that I

[00:40:54] Bob: Was just like this is unreal super

[00:40:59] Jacob: Cool thing to experience well so we were

[00:41:01] Bob: Talking about yesterday we were talking the phone now it's actually in the mall we were getting some candles from Bath and Body Works because they smell so good yeah white mint maybe yeah it's nice and clean cool thanks good I'm there I'm always self-conscious about the sans how it's just I wish that it wasn't weird to ask someone to be like hey man you like a sense in here does it smell good new like well what if they walk in you look like hey bruh ya sensor huge but anyway Bath & Body Works and I called you and we're talking about kind of it's just strange it feels weird in the mall you know it's I had worked in the mall I had at one point I had three jobs just in the mall and so I would like get off my shift here and I wanna go grab food from the food court and I would walk down over here and like change in the service hallway on the way or in the backroom you know sort of thing like always we both lived in the mall and so

[00:41:55] Jacob: Like the environment of it was very you know honestly I want to say I wouldn't have said it back then but to me it was very comfortable in Homelink to me I know that seems kind of weird cuz you think of a mall that's in a

[00:42:08] Bob: Small town it's just kind of like quiet background music and it seems no that's cloud my sister ice skated when I was a kid so I grew up Oh Boyd Center in Clackamas Mall oh right right yeah so I have a very deep-seated yes love I think a lot of people genuine love of the mall and of

[00:42:25] Jacob: What it what it represented which was people coming together and being able to you know it was like a it was a perk of life it was something that was fun and we used to treat it as such

[00:42:38] Bob: Yeah it was an outing to go to the mall now we were talking about on the phone yesterday now it's which I'm not projecting that these are just a terrible evil thing change is good I'm just observing that it is certainly so different we go to the mall to go directly to one store it's a chore yeah it's a yeah it's all I've had it as an errand and it used to be like hey you want to go hang out at the mall yeah sweet I mean when I was a kid we'd all pile in the car and we'd all go to Clackamas and we'd you did get something good at the food court you'd hang around you'd look for what's new you need to meet people I mean when I was young it was it was cool to go there and meet people and talk to them other skaters or something infadoos yeah

[00:43:20] Jacob: Absolutely yeah thing yeah it's so weird how

[00:43:25] Bob: Different it is now it's again I don't think that it's such a bad thing I am

[00:43:31] Jacob: Curious where it where it's gonna go though what do you think so the B and C I mean it's on its way out but I wonder I don't just think they're just gonna be empty buildings in five to ten years I imagine usefulness you know

[00:43:45] Bob: The company who owns like our mall isn't it a huge company and they're you know they should know isn't it so someone just bought it actually though smaller group of investors okay some local some

[00:43:55] Jacob: Out of I think it's Arizona okay and are and have been talking about redeveloping it I don't know any I don't know any specifics I know while I was there they always talked about remodeling it - yeah so I think that's

[00:44:09] Bob: Kind of a constant like hey we're gonna

[00:44:12] Jacob: Do that they used to bring in a map and they show me all the photo and pose low different stores and I'm like hey that's great I can use paint too but who's actually signed a lease here and right well but you know I learned in talks with yeah art but that's part of the game right I mean they want you to stay they want you to so well so what do

[00:44:29] Bob: You see for the future of malls I don't know I want to be optimistic that there's going to be some sort of I mean because I'm someone who shops on Amazon I'm someone who shops online all the time I love the Internet I think it's great although it's Christmas presents this year of course yeah it's a lot less havoc I was done and I was done hey do you wonder what it does to communities if it's if it's a more of a bad thing for small communities for

[00:44:57] Jacob: Example well I think it's a shift

[00:45:01] Bob: For sure yeah that's a very good

[00:45:05] Jacob: Question I think that it increases business and

[00:45:09] Bob: In different ways as far as it

[00:45:13] Jacob: Is employing a lot of people to deliver these packages it's employment you know it's employing a lot of people as far as the areas where these distribution centers open up is it a good thing is it a bad thing I don't I mean time will tell what kind of hard to say yeah I think that the a going somewhere in experiencing something will never go away but we are like that's the kind of creatures we are we're gonna continue to go to Mexico or Disneyland or because that's a that's a good experience we feel good about it and while we're there typically we'll purchase something mmm we want to take a part of that with us and same as in our store we always wanted someone to come in and feel good first and then if they wanted to take a part of that with them and it was kind of this we can add to their life right and so I think that you'll see a

[00:46:02] Bob: Lot of the malls go more to experience

[00:46:05] Jacob: Based you know strictly come in and buy cool stuff I think is going away and part of part of what uh and maybe I'll

[00:46:16] Bob: Share a market secret that I'm not supposed to share but when I had the meeting with zoomies the buyer is like don't tell anybody but we've never sold clothing and footwear because we sell fun we've always sold fun and we'll continue to sell fun because that's something everyone can wrap their head around and it's something that it can appeal to everyone and it makes sense and

[00:46:39] Jacob: They've continued to do pretty well

[00:46:41] Bob: Yeah I remember you told me once I think that they design their layout to implicate like a boys messy room kind of like it we feel more comfortable there if you're an average shopper that's that age yep that's good though it's a I think that they're much more in tune with who they're who their consumer is who's actually coming in and continue to buy things than some other businesses that are like oh it's all about the brands we carry here it's all about the like they were much more about the experience in their store and the fact that it fun and selling fun

[00:47:11] Jacob: What is a universal principle that it

[00:47:14] Bob: Yeah it just makes it ever change yeah who doesn't want fun well Amazon sells us time or the illusion of time and that's really saying that idea that's been super trendy I feel like as far as uber

[00:47:27] Jacob: Goes they saw the illusion of time but you'll see people in Vegas that are standing there waiting for the ruber as taxis drive by I mean but they're selling you the illusion of time and that's really like for that one time is your most valuable assets so I get it but there's gonna be some figuring I think there's going to be some self correction as far as people

[00:47:49] Bob: Need those experiences they're healthy things going to the mall was much more about being their friends or meeting people or socially getting in front of people and I think that there's got to

[00:48:00] Jacob: Be some way that the market will

[00:48:03] Bob: Correct itself right to an extent yeah I kind of do wonder you were saying experiences I don't know I'm always thinking of the daydream side of things it would be cool if there was a new sort of thing that's not even a thing at all

[00:48:18] Jacob: That comes up in terms of maybe it

[00:48:21] Bob: Is a when we go shopping we make sure that it's fun so we go to the mall I don't know what that means you know maybe it's a slip but you can't even get into the front doors unless you slip and slide in you know I don't know that's always sounds a little to me so you're an artist yeah so you're looking to create something please put a puppet at the entrance yeah for like grandma's all ages like you it's not an option like you can't walk around it'll be some something infused with the technology I'm sure yeah and I think that we are yeah without

[00:48:49] Jacob: Going too far off into the weeds I think virtual reality will supplement a lot of the experience based

[00:48:56] Bob: Base things and when they can when they can take you across the world and replicate the experience I think it's like 90 some percent of the experience to have the smells the touch to touch the feeling of being there the printing of the future is going to be a pretty interesting beast and I think yeah I think you're hitting on something as in like it's gonna be something that none of us are really quite right comprehending right now that's kind of

[00:49:23] Jacob: Where you know just as a general blanket statement with all of like the technology the AI the I mean even I'm gonna say political system I think all of it in my opinion I think in 10 to 15 years it's gonna be massively unrecognizable yeah well obviously go

[00:49:37] Bob: Back 10 to 15 years remember history

[00:49:41] Jacob: Yeah 2008 the cracker wait was it too so

[00:49:43] Bob: 2000 crash 2007 was well then the iPhone was invented that tells you perspective of how different our world is I made a post yesterday about us just

[00:49:52] Jacob: Kind of be in monkeys with magic boxes in our hands you do not leave the house without your phone it's part of you know in not that long ago you know in 2007 dude what I was you got home the first thing you do is you check the voicemail mm-hmm house you check around as it played yeah you would you would roam your house as it just plays over and what would you even do I wonder like what do you do as your voicemail is playing you think you're doing something but you're not doing your picking stuff up and putting it back down it I want to be I want to be conscious every time I didn't ask before we began are you good on okay so let's roundabout with of course I'm always you know not knowledge is very much power we've already given them a lot of knowledge here I would like to maybe just kind of

[00:50:42] Bob: End it here with a little advice for younger people who are still working in retail something that Shaylee and I have noticed when we go to let's say you know Vancouver Mall or Portland Mall or even

[00:50:54] Jacob: When I'm traveling around I go to different malls the person beyond the counter that you know their heart and soul is not in it the way that me and my co-workers were and I'm not trying to say that like you're doing it wrong but I'm saying this world is different yeah this world is different and they're kind of in here like you said yesterday we were talking on the phone we mentioned it like they don't want to be there at all and I think that to me there's a lot of that could we could see this as that's maybe that's just the introvert side of you and you should push against that a little bit so I just want to anybody who is currently working in a

[00:51:29] Bob: Retail store and you feel like you just hate it and you don't really want to put your love and your passion into the designs and the displays and the customers and all these things I think you should I would be willing to bet that Bob thinks you should absolutely I

[00:51:41] Jacob: Think that what gets missed is that your first job is really an opportunity and I don't think that we have a no it really comes down to the companies recognizing that training people to be

[00:51:52] Bob: Better people is something that we're missing we treat we train them to be better employees we give them a whole bunch of stuff but we don't explain to them why how this applies to your life

[00:52:04] Jacob: Long term this job this ability to do

[00:52:08] Bob: The trial and error to enhance your

[00:52:11] Jacob: Social skills and my goodness to do know

[00:52:14] Bob: In an environment that's fun okay I loved the fact that I got to come inside

[00:52:21] Jacob: I wasn't picking up a shovel of folding

[00:52:24] Bob: A cotton shirt and talking about

[00:52:27] Jacob: Something that I liked it and above

[00:52:30] Bob: And beyond that I didn't even if I wasn't super passionate about a product or a shoe or we could we could find common ground and I could learn why you were and I could try I could either apply that to my life or I could or I could realize that's not for me but we should really be explaining to people like that this is very valuable to you yes it pulls you away from your phone and I'm sure that we could dive into that rabbit hole for a very long time there was a huge we struggled as an

[00:53:01] Jacob: Employer to keep employees by telling them their

[00:53:05] Bob: Phone had to be turned off and in the back that was almost too far for them they almost would pass up the job I don't know these day can you do that now is that a thing that I doesn't fly well I wonder I don't know maybe I know it

[00:53:17] Jacob: Doesn't fly well of course and I

[00:53:21] Bob: Think that we feel disconnected and

[00:53:25] Jacob: We get it gives people anxiety and they don't realize that sometimes that's not a bad thing recognize why you're getting that anxiety definitely learn something about yourself and live in the present it gives you a very good opportunity someone explained to me a long time ago he said no matter what is

[00:53:44] Bob: Going wrong in your life if you can leave it on the other side of the door and work can be your escape from those things cuz life is gonna give you drama life's gonna give you less gonna give you a list longer than you like of things that you need to get done or things that you're gonna have anxiety about if you can get to work shut off your phone and escape that and focus on developing skills that will help enhance that when you walk back out the door work can be a vacation you literally can

[00:54:13] Jacob: Escape the worries of life because you

[00:54:16] Bob: Can't do anything about them while you're at work you can literally escape those things and just enjoy yourself and have fun and the success is the byproduct so we're not we're not doing enough people development we're doing a lot of employee and I think that it's puzzling to a lot of businesses they're probably like well we have a great training program and we missed the

[00:54:35] Jacob: Human aspect it's all school and we know

[00:54:38] Bob: That school wasn't for me I got through high school but school is so confining and I had to learn so much stuff that I'm like I'm not interested in this I don't feel like this is gonna apply some of it has some of it hasn't but I want but I'm also very motivated and driven person and so it just didn't fit in that in that box and

[00:54:59] Jacob: I think we missed the human element

[00:55:01] Bob: Of training people dude I absolutely agree I think that I always think of things like why does people you have your herd of simon Sinek he's a he's a leadership motivational type speaker but he goes around companies and does a job that just seems phenomenal as he goes in revamps companies when they don't know what's going on they're like these things are good or they're their dynamics between

[00:55:24] Jacob: Humans aren't going well the culture the culture the dynamics between see one of the most important parts of your business I know but it's crazy how the

[00:55:33] Bob: Most profoundly changes these huge

[00:55:35] Jacob: Businesses by going in and sometimes you know speaking for 45 minutes and then sometimes obviously having like a weekend course or whatever but I think I

[00:55:44] Bob: Think that it's a good challenging yourself in starting a job when you're in these jobs and not seeing it as how as how do I do this job the best or how do I pretend to love this job or how do

[00:56:00] Jacob: I love this job like when you're when you're doing it say what can I mine from this opportunity and a lot of that is

[00:56:07] Bob: People if you're working in the customer service a lot of times we get caught up in these like hello how are you today have a good day and that thing read a script yes in what life is just tell you to read the script I mean I've been there don't go outside of our confines don't edit I didn't stay I didn't stay at those places I need it I personally know that I have to be me very happy and so I've always stuck

[00:56:34] Jacob: Around do you do you think that the what how do we break this illusion of when I go to say your you're working at Burger King and I come up and I'm like hey buddy how are you what's up man and you're like I'm good sir what is your order and I'm just trying to make you talk to me I'm trying to make you talk to me this is something I do I want to you know I like to like I came out I just want to let you know that I think that you're a human and I do appreciate that you take my order you know I'm like whatever you make my life better how do I use consumers how do we on both sides how do we always remember that like hey man like it I just like that little whisper thing I was talking my like aunt like your shoes like where can we as listeners and individuals on both sides of this cash register often do this where can we insert these hey man I know that this stuff is crazy and you're just saying your thing but I appreciate you thank you I think we could be more grateful absolutely a big part of

[00:57:27] Jacob: First manager ever had told me we are gonna thank everyone whether they bought something or not for coming in our store they didn't have to do that they didn't we want to thank them without and a lot of businesses miss this a lot of employees miss this it becomes a you versus me thing and I every aspect of my

[00:57:47] Bob: Life I of always questioned why does anything have to be you versus me it never has to be that it should be us we should come together and figure this out and we should both be grateful that we were able to do that and that we were able to work with each other you don't have to like someone but you should be grateful for the opportunity to mine the experience yeah dude I love that's beautiful I really actually I totally entirely agree I think that we should be grateful on both sides of the cash register regardless of where it's at I think that we should both meaning on both sides of the cash register where there's wherever this is in customer service world just be more grateful be grateful for the opportunity be grateful for the thing that you're buying for the

[00:58:33] Jacob: Money in your wallet that you're pulling it out I mean sometimes we get so caught up with as we're having this transaction with our right hand we're texting with our left hand right you know there's

[00:58:42] Bob: Something that I started this little set this thing a few minutes ago was Shaylee and I noticed that a lot of the employees don't do this well you know something that I could do better on my end is I could be like you know what when I walk into PacSun or when I walk into zoomies I'm gonna just try not to touch my phone no matter what so I'm gonna like I'm gonna try to bring them out of their thing because I know that I'm good at conversation and I know that maybe I can remind them pull them out of their day pull them out of the you know as the employees pull them out of their script so well and the phone is a fun it's a it's a light it's a fun it's a it's a it's a distraction it's mine candy it's very easy to be on your phone watching things there's no chance of rejection or putting your foot in your mouth or if somebody if you're looking

[00:59:26] Jacob: At your phone right somebody in there right well and you're kind of falling into that instinct of introvert you're kind of like I'm busy I'm kind of doing this and you know what I mean but you're missing your experiences mm-hmm you're looking at something that I would say is mostly fake yes honestly I think that I've come to the conclusion that it most of it is not real Marya as you talk to people and

[00:59:54] Bob: And I've even the nuances of how someone acts or their facial expressions or their there's so much value there of sitting down and talking to someone face to face yeah and that we are completely going away from as a society and all that matters is how you paint this story and it's a form of art it is it's a skill and how you paint

[01:00:20] Jacob: This story to everyone else but there's not but at the end of the day there's not as much substance I don't think yeah a lot of content there's not as much yeah a lot of you know the word connection is kind of been jumbled around like yeah we're connected but are we really you know we're we can be connected but we don't feel connected and that's something that you know like you knew me before as like a pretty confident good sales person but with a lot of gotting in technology and all of my personal issues you know starting to getting more depressed and more like looking into my phone and then I would sure enough be the person who's never interacting with the employee I just got into that cave and I know firsthand how easy it is to not make that effort but what I do so

[01:01:02] Jacob: I can be the best version of myself and so maybe I can inspire other people to be to be the best version of themselves as I say okay man you're walking into the store let's put your chest out you know you're a lobster right now you got you got a good posture put your chest out let's take your air pods out so they know you're ready to listen there's certain times when I'll you know of course go shopping with headphones in sometimes I don't think it's a huge deal but I don't know sometimes when I feel that I have a little extra give a little extra to give I should so that's what I do so I think listeners be on both sides of the register and just communicate and just be open try a little more and it feels really good of all the

[01:01:40] Bob: Years of experience that I've had doing different things when you genuinely can connect with someone when you can make their life I've had so many people come in and they're just kind of going through life or they're just kind of going through the day or and I was able to whether they bought something or not they were able to leave my store feeling good and if we could if

[01:01:58] Jacob: We would recognize that and sometimes I'd come in and I was having the worst day but I would leave it at the door and even if it would even feel forced at

[01:02:07] Bob: First sometimes like I was like but I knew it was good for me and all of a sudden I all of a sudden everything would turn around and I'm not sure that any technology can give us that hmm that gut like I actually feel really good yeah and that's something that I think that is missed

[01:02:29] Jacob: Yeah and I and I miss a lot of that

[01:02:31] Bob: Interaction that retail used to be a very fun environment and it'll be interesting to see how it comes full circle and people are gonna want that experience with the things they're buying the convenience of buying it now through your big platforms is very enticing but I think that there's a huge opportunity for people to figure out how to correctly put the

[01:02:53] Jacob: Experience back in because it'll be something that if you told me right now what it looked like I'd probably tell you no way usually the truth is more bizarre than

[01:03:06] Bob: We it's gonna bring our minds yeah

[01:03:08] Jacob: We're not gonna be able to conceptualize it now but that's a that's you know money is not the only currency and I do always say that but something I can add to that now it's time it's not the only currency as well you know think about the things that you're doing you know you're gonna go buy a shirt because you have a good night planned tonight well why not why not just slow it down and not rush in and rush out why not be like let's try to have a good experience while I'm going to get the shirt for my night out not just save all my fun for the night out you know stuff like that back to the journey man that's your advice enjoy the journey no matter how

[01:03:42] Bob: Big or small if all you're thinking about is going and getting the shirt and you're totally moving everything aside you're missing reality you're missing where you are and what you're doing and that's you talked about

[01:03:56] Jacob: Yoga earlier that my favorite thing about yoga and I actually do a lot of people don't know this about me but I actually do yoga I did it last night I mean I feel rude that I just like steamrolled it didn't ask you I let me tell you everything I know about you know I know I probably s for asking right yoga is one of those things that pulls you into the present know it yeah it's it pulls you into yourself and it pulls you into the present and it mixes it doesn't forget that you are like biologically all of the stuff ties together fitness your mental health ear and all of that stuff it kind highs it all together and I think I

[01:04:32] Bob: Would recommend it to anybody I find it very medicinal when you first started did you do like YouTube or do you have anything that no it was a free class at my gym EPIK if the reason I started doing yoga it was called synergy and it was like a mix between a cardio and a yoga and I had read many articles about snowboarders I wanted to be a professional snowboarder the first when

[01:04:54] Jacob: I was young I'd read many articles about snowboarders being able to walk away from something that would have taken about for a little season because of the agility that it gives you when you stretch your body out so they'd be able to fall and actually roll out of a lot of things yeah scorpions Wow right so they'd be able to stretch in ways that before they weren't and now that they could and it would keep them from being injured and best shape ever I

[01:05:20] Bob: Remember I woke up the next day after the first class I took and I felt like I'd had the flu for two weeks because it releases all those toxins in your body oh my gosh yeah and I mean I was like what the heck is this and a lot of

[01:05:32] Jacob: Things that bring it bring discomfort to me I tend to go back to I don't know if I think that I don't know if that I don't know if I'm saying that a very good or healthy way but a lot of things everything he loves on the other side of feared something like that right and so it's skateboarding same thing man I would get hurt I mean the pavement doesn't forgive and you'd fall and get hurt and you but you were like this is kind of exciting like I can continue to get better at this and I can and you know the pain was part of like the realism of what you were experiencing right yeah for me it was always challenging myself to get smarter and better and man it would always just blow my mind I would always be able to just be like dude this is crazy this is a piece of wood this was trees that we put seven them together and we called those plies and put some round things on like and I'm doing this precise it's just so morning is an art is an artful yeah it's in the that's the best explanation I've ever heard and it sees my head

[01:06:28] Jacob: Around is it genuinely is this expression yeah I think I think the ultimate example that skateboarding and snowboarding all extreme sports really a lot of action sports watch them in slow motion with a nice camera and you know instantly that's art that's it some of the most incredible human individual art like you can do the same trick but you cannot do it exactly the same way this guy did it even if you tried it's just beautiful man Bob we got to get going here but if you're down I would love to have you on here more often man you're such an intellectual you're such a positive person it was it was also just super great to catch up with you and definitely anytime yeah all right bro well uh listeners have a good rest of your day try to remember that there's a human on the other side of that register peace out junkie I love podcasts